{"id":42,"date":"2026-01-05T05:53:48","date_gmt":"2026-01-05T05:53:48","guid":{"rendered":"https:\/\/digital-signage.gr\/?page_id=42"},"modified":"2026-01-05T06:49:35","modified_gmt":"2026-01-05T06:49:35","slug":"ddoh","status":"publish","type":"page","link":"https:\/\/digital-signage.gr\/","title":{"rendered":"DDOH"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"42\" class=\"elementor elementor-42\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-968a460 e-con-full e-flex e-con e-parent\" data-id=\"968a460\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9be1e91 elementor-widget elementor-widget-image\" data-id=\"9be1e91\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"700\" src=\"https:\/\/digital-signage.gr\/wp-content\/uploads\/2026\/01\/dooh-final.png\" class=\"attachment-full size-full wp-image-44\" alt=\"\" srcset=\"https:\/\/digital-signage.gr\/wp-content\/uploads\/2026\/01\/dooh-final.png 1920w, https:\/\/digital-signage.gr\/wp-content\/uploads\/2026\/01\/dooh-final-300x109.png 300w, https:\/\/digital-signage.gr\/wp-content\/uploads\/2026\/01\/dooh-final-1024x373.png 1024w, https:\/\/digital-signage.gr\/wp-content\/uploads\/2026\/01\/dooh-final-768x280.png 768w, https:\/\/digital-signage.gr\/wp-content\/uploads\/2026\/01\/dooh-final-1536x560.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5889396 e-con-full e-flex e-con e-parent\" data-id=\"5889396\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e65ec77 elementor-widget elementor-widget-text-editor\" data-id=\"e65ec77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1 style=\"text-align: center;\" data-start=\"0\" data-end=\"67\">Digital Out of Home (DOOH):<\/h1><h4 style=\"text-align: center;\" data-start=\"0\" data-end=\"67\">\u0397 \u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2<\/h4><p style=\"text-align: center;\" data-start=\"69\" data-end=\"462\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97e8abe e-con-full e-flex e-con e-parent\" data-id=\"97e8abe\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-20f4632 e-con-full e-flex e-con e-child\" data-id=\"20f4632\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1ceb20 elementor-widget elementor-widget-text-editor\" data-id=\"a1ceb20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"><div class=\"flex max-w-full flex-col grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"b11e4d71-1454-48c1-97c9-1d00adf033bd\" data-message-model-slug=\"gpt-5-2\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"><div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"><h3 data-start=\"0\" data-end=\"67\">Digital Out of Home (DOOH): \u0397 \u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2<\/h3><p data-start=\"69\" data-end=\"462\">\u03a4\u03bf <strong data-start=\"72\" data-end=\"102\">Digital Out of Home (DOOH)<\/strong> \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03b7 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 \u03bc\u03bf\u03c1\u03c6\u03ae \u03c4\u03b7\u03c2 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03c9\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ce\u03bd \u03bc\u03ad\u03c3\u03c9\u03bd \u03bc\u03b5 \u03c4\u03b7 \u03bc\u03b1\u03b6\u03b9\u03ba\u03ae \u03b1\u03c0\u03ae\u03c7\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c6\u03c5\u03c3\u03b9\u03ba\u03ce\u03bd \u03c7\u03ce\u03c1\u03c9\u03bd. \u039f\u03b8\u03cc\u03bd\u03b5\u03c2 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03ba\u03ad\u03bd\u03c4\u03c1\u03b1, \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1, \u03ba\u03b1\u03c6\u03b5\u03c4\u03ad\u03c1\u03b9\u03b5\u03c2, \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1, \u03bc\u03ad\u03c3\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03ce\u03c1\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b1\u03bc\u03bf\u03bd\u03ae\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03b5 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03cd\u03c2 \u03b1\u03c0\u03bf\u03b4\u03ad\u03ba\u03c4\u03b5\u03c2 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03bf\u03cd \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5, \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd.<\/p><p data-start=\"464\" data-end=\"698\">\u03a3\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ae outdoor \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03c4\u03bf <strong data-start=\"517\" data-end=\"537\">DOOH advertising<\/strong> \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b5\u03c5\u03b5\u03bb\u03b9\u03be\u03af\u03b1, \u03ac\u03bc\u03b5\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1, \u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 marketing \u03b3\u03b9\u03b1 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf\u03c5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9bcd0f e-con-full e-flex e-con e-child\" data-id=\"c9bcd0f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa81f07 elementor-widget elementor-widget-image\" data-id=\"fa81f07\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/digital-signage.gr\/wp-content\/uploads\/2026\/01\/dooh-1024x683.png\" class=\"attachment-large size-large wp-image-45\" alt=\"\" srcset=\"https:\/\/digital-signage.gr\/wp-content\/uploads\/2026\/01\/dooh-1024x683.png 1024w, https:\/\/digital-signage.gr\/wp-content\/uploads\/2026\/01\/dooh-300x200.png 300w, https:\/\/digital-signage.gr\/wp-content\/uploads\/2026\/01\/dooh-768x512.png 768w, https:\/\/digital-signage.gr\/wp-content\/uploads\/2026\/01\/dooh.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09e3efa e-grid e-con-boxed e-con e-parent\" data-id=\"09e3efa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-badf0d4 elementor-widget elementor-widget-image\" data-id=\"badf0d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/digital-signage.gr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-5-2026-08_08_20-AM-1024x683.png\" class=\"attachment-large size-large wp-image-46\" alt=\"\" srcset=\"https:\/\/digital-signage.gr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-5-2026-08_08_20-AM-1024x683.png 1024w, https:\/\/digital-signage.gr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-5-2026-08_08_20-AM-300x200.png 300w, https:\/\/digital-signage.gr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-5-2026-08_08_20-AM-768x512.png 768w, https:\/\/digital-signage.gr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-5-2026-08_08_20-AM.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-033bf9d elementor-widget elementor-widget-text-editor\" data-id=\"033bf9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"705\" data-end=\"766\">\u03a4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf\u03c5 DOOH \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2<\/h3><p data-start=\"768\" data-end=\"1051\"><strong data-start=\"768\" data-end=\"816\">1. \u03a3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae (Targeted Advertising)<\/strong><br data-start=\"816\" data-end=\"819\" \/>\u03a4\u03bf Digital Out of Home \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7\u03bd \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1, \u03c4\u03b7\u03bd \u03ce\u03c1\u03b1, \u03c4\u03b7 \u03bc\u03ad\u03c1\u03b1 \u03ae \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd. \u0388\u03c4\u03c3\u03b9, \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03bf\u03c5\u03bd \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03ac \u03c4\u03bf\u03c5\u03c2 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03c0\u03bf\u03c5 \u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc\u03c2.<\/p><p data-start=\"1053\" data-end=\"1258\"><strong data-start=\"1053\" data-end=\"1085\">2. \u03a5\u03c8\u03b7\u03bb\u03ae \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 &amp; \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae<\/strong><br data-start=\"1085\" data-end=\"1088\" \/>\u039f\u03b9 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03bf\u03b8\u03cc\u03bd\u03b5\u03c2 DOOH \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd. \u039a\u03b9\u03bd\u03bf\u03cd\u03bc\u03b5\u03bd\u03b1 \u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac, \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03ba\u03b1\u03b9 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b1 visuals \u03c4\u03c1\u03b1\u03b2\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c0\u03bf\u03bb\u03cd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c6\u03af\u03c3\u03b5\u03c2, \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf brand recall.<\/p><p data-start=\"1260\" data-end=\"1503\"><strong data-start=\"1260\" data-end=\"1305\">3. \u0386\u03bc\u03b5\u03c3\u03b7 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae &amp; \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5<\/strong><br data-start=\"1305\" data-end=\"1308\" \/>\u039c\u03b5 \u03c4\u03bf DOOH, \u03bf\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf. \u03a0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2, events, \u03b5\u03c0\u03bf\u03c7\u03b9\u03ba\u03ac \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03ae \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac creatives \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1, \u03c7\u03c9\u03c1\u03af\u03c2 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b5\u03ba\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7\u03c2 \u03ae \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2 \u03c5\u03bb\u03b9\u03ba\u03bf\u03cd.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11fddc6 e-grid e-con-boxed e-con e-parent\" data-id=\"11fddc6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7f2036 elementor-widget elementor-widget-text-editor\" data-id=\"a7f2036\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1505\" data-end=\"1760\"><strong data-start=\"1505\" data-end=\"1545\">4. \u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 &amp; \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<\/strong><br data-start=\"1545\" data-end=\"1548\" \/>\u03a4\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf DOOH marketing \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 analytics, reporting \u03ba\u03b1\u03b9 programmatic \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2. \u039f\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03cc\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03cd \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03c4\u03b7 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2.<\/p><p data-start=\"1762\" data-end=\"2007\"><strong data-start=\"1762\" data-end=\"1802\">5. Brand safety &amp; premium \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd<\/strong><br data-start=\"1802\" data-end=\"1805\" \/>\u039f\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 DOOH \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1, \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1 (malls, stores, venues), \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 brand \u03ba\u03b1\u03b9 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1, \u03c3\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03c3\u03c5\u03c7\u03bd\u03ac \u03c7\u03b1\u03bf\u03c4\u03b9\u03ba\u03cc online \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2e8c2e elementor-widget elementor-widget-text-editor\" data-id=\"c2e8c2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"2014\" data-end=\"2062\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf DOOH \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2<\/h3><p data-start=\"2064\" data-end=\"2364\">\u03a4\u03bf <strong data-start=\"2067\" data-end=\"2090\">Digital Out of Home<\/strong> \u03b3\u03b5\u03c6\u03c5\u03c1\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf offline \u03bc\u03b5 \u03c4\u03bf online marketing. \u03a3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7 \u03bc\u03b1\u03b6\u03b9\u03ba\u03ae \u03b1\u03c0\u03ae\u03c7\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c5\u03c6\u03c5\u0390\u03b1 \u03c4\u03c9\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ce\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ce\u03bd. \u0393\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2, \u03b1\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 <strong data-start=\"2270\" data-end=\"2363\">\u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf \u03c3\u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc<\/strong>.<\/p><p data-start=\"2366\" data-end=\"2542\" data-is-last-node=\"\" data-is-only-node=\"\">\u03a3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03cc\u03c0\u03bf\u03c5 \u03b7 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b9\u03bf \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03bf \u03b1\u03b3\u03b1\u03b8\u03cc, \u03c4\u03bf DOOH \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b1\u03c5\u03c4\u03cc: <strong data-start=\"2456\" data-end=\"2541\">\u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, relevancy \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c3\u03c4\u03bf \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital Out of Home (DOOH): \u0397 \u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u00a0 Digital Out of Home (DOOH): \u0397 \u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03a4\u03bf Digital Out of Home (DOOH) \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03b7 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 \u03bc\u03bf\u03c1\u03c6\u03ae \u03c4\u03b7\u03c2 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03c9\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ce\u03bd \u03bc\u03ad\u03c3\u03c9\u03bd \u03bc\u03b5 \u03c4\u03b7 \u03bc\u03b1\u03b6\u03b9\u03ba\u03ae \u03b1\u03c0\u03ae\u03c7\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c6\u03c5\u03c3\u03b9\u03ba\u03ce\u03bd \u03c7\u03ce\u03c1\u03c9\u03bd. \u039f\u03b8\u03cc\u03bd\u03b5\u03c2 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03ba\u03ad\u03bd\u03c4\u03c1\u03b1, \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-42","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/digital-signage.gr\/index.php?rest_route=\/wp\/v2\/pages\/42","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digital-signage.gr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digital-signage.gr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digital-signage.gr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digital-signage.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42"}],"version-history":[{"count":4,"href":"https:\/\/digital-signage.gr\/index.php?rest_route=\/wp\/v2\/pages\/42\/revisions"}],"predecessor-version":[{"id":49,"href":"https:\/\/digital-signage.gr\/index.php?rest_route=\/wp\/v2\/pages\/42\/revisions\/49"}],"wp:attachment":[{"href":"https:\/\/digital-signage.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}